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My Beenoo Soap Launches DTC Website

Boutique soap maker’s cold-processed bars feature a patent-pending wooden handle.

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By: Christine Esposito

Editor-in-Chief

Soap on a rope meet soap on a handle.  My Beenoo, a boutique soap-making company that crafts bars with a special wooden handle, has launched its direct-to-consumer website. Each My Beenoo soap is specially designed to work in tandem with its patent-pending Handstand, a fully finished wooden handle/stand that screws securely into each soap bar. The handle doubles as a stand, eliminating slippery and mushy soap issues, according to the Las Vegas-based company.  “I've been an avid soa...

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